Top 5 reasons why Customers choose ICON

Whenever you are in the market for a New Home, there are many things to consider and many decisions to make. Overall the most important decision when taking this big step is choosing what builder is going to make your dream home a reality. That is why today we’ll cover why ICON Custom Builder is the best option in El Paso with the facts to back it up.

Experience doesn’t just count, it’s everything!

Our track record speaks for itself.  Check our references, Please!! Look back on hundreds of completed custom homes by ICON and discover why Icon is the top custom home builder in El Paso.  We are highly reviewed by our customers and these reviews can be seen on the following platforms: Better Business Bureau, Google, Facebook. Do your research before you spend hundreds of thousands of dollars on your home purchase.


I know that there are many choices to get a New Home in El Paso, but when you are looking for your Dream Home, there is no doubt that building a home is the best option. At ICON, you as a customer have the ability to design your own floor plan.  That means that you are not limited to a builder’s on hand inventory or pre-designed floor plans AND you get to design your kitchen, master bath, etc .  It is your home, so you choose how you want it. 


Now, this is a tricky one,there is a huge difference between affordable and cheap! With over 15 years of experience, ICON Custom Builder has partnered with the best vendors and subcontractors in the city to bring the highest quality without breaking the bank which in turn allows us to pass on the savings to our clients. Don’t have the time or patience to wait to have a home built? No problem, ICON also provides a line of New Homes that are ready for you to pack your bags and move right in.  We have different price points to meet your budget and comfort level.  We understand that buying a home is a big sacrifice that is why we strive to offer the best price possible, but never compromising the Quality you expect in your dream home.

High Performance Homes

Our goal at ICON Custom Builder is not only to build sharp and distinguished homes, our goal is to build high performing homes that will sip energy instead of gulping it.  ICON Custom Builder was the first company in El Paso to use tank less water heating technology and spray foam insulation as a standard feature in all of our new homes, because we knew that it would save our customers money each month.  We will cover in future posts why spray foam insulation is by far the best insulation option in this region and all of it’s benefits. 

If you are in the market for a new home, be sure to check the HERS ratings of every home you see, because that will mark a huge differencein your monthly utilities. ICON Custom Builder features each Home’s HERS rating so you can see for yourself why builder knowledge and research make’s a difference in overall home performance.  

The Builder is in

Meet and deal with the actual Builder/Owners of ICON Custom Builder who are here on a daily basis leading the design and build process.  Every single home is approved and prepped by the company owners to ensure quality control and brand continuity. Work side by side with the best home designers, selections, and foreman available in the city to bring your home design to a jaw dropping and successful outcome. 

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RESNET Energy smart builder

ICON Home Custom Builder is proud to be a RESNET Energy Smart Builder and is committed to increasing the energy performance of the custom homes we build..

Outside of a mortgage loan, the highest cost of homeownership is energy. That’s why smart homebuyers ask for a home’s HERS Index Score to determine its energy efficiency before buying. The HERS Index Score is like an MPG (miles-per-gallon) sticker for homes. After all, it makes sense to know the energy performance of a home before making the investment.

Visit Hersindex.com for more information.

Some answers that will help you in the process

With home energy costs skyrocketing, it only makes sense to find out how energy efficient a home really is. The U.S. Department of Energy estimates that a home built to the 2004 International Energy Conservation Code uses 30% less energy than older homes. Many builders today are building homes that use 70% less energy than existing ones.

A home built to the 2004 International Energy Conservation Code is awarded a rating of 100 on the HERS Index. This is taken as the RESNET Reference Home. The lower a home rates, the more energy efficient it is. Therefore, a home with a rating of 70 on the HERS Index is 30% more efficient than the RESNET Reference Home. A rating of 130, however, is 30% less efficient than the RESNET Reference Home.

The RESNET HERS Index is the industry standard by which a home’s energy efficiency is measured. The HERS or Home Energy Rating System was developed by RESNET and is the nationally recognized system for inspecting, testing and calculating a home’s energy performance. Certified RESNET Home Energy Raters conduct inspections to verify a home’s energy efficiency and recommend improvements that can be made to increase it.